Mercedes-Benz Fashion Week Panama

We already are around the corner with these year’s Fashion Week Panama. The year has flown by and the remaining days are few. This is the moment where the sewing machines do not stop and the factories are working a thousand miles per hour.

A year in which the economy has been slower than before, a year in which is called on to wake up the creativity to make the best fashionable event that we have seen until now. A year to dare and to be dared, a year for changes.

Together, along with Mercedes - Benz, our main ally for the past three years, we have pushed the production of the great platform of the Panamanian fashion, counting with a renewed space, thanks to the design of the architect Miguel Espino, from Suma Arquitectos, who with great passion have become involved in the reconstruction of the fair area and runways.

Making honor to Panamanian history, with its racial mixture and cultures, the Authority the Tourism of Panama bets to Mercedes - Benz Fashion Week Panama and thanks to it and the presence of influencers, bloggers and international media, the voice ran through word of mouth in Latin America and the region; reaching different talents of the Creative and Fashion industries of other countries. They have been counting on the wonders and the commercial wealth of our country. This year we count with the participation of designers, journalists, bloggers, and influencers from different countries, such as Colombia, Venezuela, Ecuador, Spain, The United States, Mexico, Costa Rica, Dominican Republic, Honduras, Nicaragua, and Peru, with brands from half way around the world that bring a really unique and international character to our event. It seems unreal that 15 years ago, when we started this, we had to convince designers from other countries to come to Panama and participate at our event. Nowadays, we are forced to tell them that it’s full and please book their name for 2017 or even 2018.

For the first time ever, we are going to have a VIP Balcony for our runways, thanks to LUXURY AVENUE from Multiplaza Pacific, Scotia Bank, and Chandon Delize.

The VIP Runway, that will be presented by Isabel Sanchis, the great Haute Couture designer from Spain,and Panamanian designer Anna Francesca Blasser. ending with a toast in the Mercedes - Benz area on October the 13th. This runway is very exciting because we believe in projects that through art and venture rescue people, and this is what FUNDACINO ESPACIO CREATIVO and their program ENLACES bring dance and theater to populations of children and young people in risk as it is Chorrillo.

Organizations see this as an opportunity to get exposure and raise funds during Fashion Week Panama, introducing their projects during the event. What would be of Panama without the given work and wonderful jobs of the organizations that day to day obtain a better country for all?

New organizations like AYOUDAS, and ASOCIACION CAMBIANDO VIDAS, that have been added to our project, and others such as JUVENTUD CASA ESPERANZA, PATRONATO DE NUTRICION, and JESUS LUZ DE OPORTUNIDADES who have been part of Fashion Week come together this year.

The union makes the force, and for some years now, we have been fortifying our alliances with other regional productions that become part of the efforts to get started with their creative and fashion industries in their respective countries. We have concreted these alliances with Dominicanamoda, Nicaragua Diseña, and Honduras Fashion Week and have been in negotiations with Costa Rica, and Puerto Rico to concrete our participation in exchaging of designers convinced that this only fortifies our proposal of design. This year we want to announce along with Anna Francesca Blasser, who has been invited to participate in Dominicanamoda, and Graciela Lasso to participate in Nicaragua Diseña.

In this version, as part of our novelty, we want to announce our alliance with new companies connected to beauty businesses. We are happy to have as part of allies in the part of backstage with regard to hair cair the brand MOROCCANOIL, with the exclusive product which they have in almost all of their formulas, the argain oil from Morocco. We also have some novelty to announce with regards of makeup. We have joined forces with PALLADIO, a very known and established brand in Panama.